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Base: oversized editorial wordmark and dispersed agency image collage

Tier
inspiration
Roles
hero, proof, explainer, capability, closing
Feel
light, dark, brutalist, editorial, minimal
Motion
pan, reveal, wipe
Source
public-site
Site
https://www.basedesign.com/
Licence
Captured from a Refero-hosted recording and the live site; description only, no redistribution of the source.
Captured
2026-10-05
Captures
frames: https://images.refero.design/styles/refero.design/video/33fa82c7-d567-41c0-8da6-e18fe3864371.mp4
both: https://www.basedesign.com/

What it does

A huge black Base wordmark on white overlaps a small moving image panel. A dispersed collage of creative work gives way to a black typographic statement, carefully spaced manifesto copy and city links.

Section roster

1. Oversized Base wordmark. 2. Creative-work image collage. 3. Black manifesto statement. 4. Spaced editorial copy. 5. City links and closing.

Why it works

The opening makes the agency identity the dominant object while imagery adds a second scale. The manifesto uses spacing and alignment as expressive devices rather than decorative containers.

Source and capture notes

Refero [style page](https://styles.refero.design/style/6be758be-344f-4301-8ff9-60706356ea00) and [recorded video](https://images.refero.design/styles/refero.design/video/33fa82c7-d567-41c0-8da6-e18fe3864371.mp4); [live site](https://www.basedesign.com/) checked on 2026-10-05. The recording is a point-in-time reference; current site content may differ. Descriptions distinguish the recording from the current page where they differ. Layout and motion notes come from sampled recording frames and automated live captures; interactive controls were not comprehensively tested. The current live home is a dense tiled project feed rather than the recorded manifesto-led page. The two captures document these distinct versions; project filters were not tested.