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큰그림컴퍼니: character-led brand landing

Tier
inspiration
Roles
hero, explainer, capability, proof, closing, footer
Feel
light, editorial, brutalist, minimal, cold
Motion
pan, reveal, wipe
Source
public-site
Site
https://www.bpco.kr/
Licence
Captured from a Refero-hosted recording and the live site; description only, no redistribution of the source.
Captured
2026-09-16
Captures
frames: bpco-refero.mp4
frames: https://www.bpco.kr/
frames: bpco-screencast-1280.webm

What it does

큰그림컴퍼니 introduces a creative company through a single large-format, print-inspired statement about people, brand, and pleasure.

Section roster

1. Dense utility header and studio label. 2. Oversized “People / Brand / Pleasure” typographic statement with project/year markings. 3. Closing manifesto and supporting micro-copy.

Why it works

The design treats the browser as a moving poster. Extreme condensed type, worn paper color, and scattered archival marks make a short message feel physical and authored.

Sources

The Refero MP4 at https://images.refero.design/styles/refero.design/video/98149e4a-2119-4f78-a19f-ec9a54a92a1c.mp4 provides the 6.5-second motion reference. The live source at https://www.bpco.kr/ yielded only a frame strip, so visual and motion notes rely chiefly on the Refero recording.