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Clau: violet art-direction portfolio with expressive type

Tier
inspiration
Roles
hero, proof, capability, closing
Feel
light, playful, editorial, brutalist
Motion
pan, reveal, marquee, kinetic
Source
public-site
Site
https://clauaskee.com/
Licence
Captured from a Refero-hosted recording and the live site; description only, no redistribution of the source.
Captured
2026-10-04
Captures
frames: https://images.refero.design/styles/refero.design/video/bf764b60-1219-4b6a-a47b-b848a57edfad.mp4
both: https://clauaskee.com/

What it does

A violet portfolio opens with a massive sculptural Clau wordmark and changing project imagery, then combines scrolling discipline text, a biography, contact lettering, and a white playground region.

Section roster

1. Oversized Clau identity. 2. Project image window. 3. Discipline text bands. 4. Designer biography. 5. Contact heading. 6. Playground transition. 7. Current playground project grid and email ending.

Why it works

The consistent violet field allows highly varied illustration and identity work to coexist, while chunky letterforms establish a personal voice.

Source and capture notes

Refero [style page](https://styles.refero.design/style/9aad4722-413d-4b32-bda7-6f94bbd9938c) and [recorded video](https://images.refero.design/styles/refero.design/video/bf764b60-1219-4b6a-a47b-b848a57edfad.mp4); [live site](https://clauaskee.com/) checked on 2026-10-04. The recording is a point-in-time reference; current site content may differ. Descriptions distinguish the recording from the current page where they differ. Layout and motion notes come from sampled recording frames and automated live captures; interactive controls were not comprehensively tested.