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DJI: cinematic camera-product homepage with a tiled hardware catalog

Tier
inspiration
Roles
hero, shop, product, feature, capability, footer
Feel
dark, light, premium, cold, depth
Motion
pan, reveal
Source
public-site
Site
https://dji.com/
Licence
Captured from a Refero-hosted recording and the live site; description only, no redistribution of the source.
Captured
2026-10-05
Captures
frames: https://images.refero.design/styles/refero.design/video/62849a87-21f2-4b7a-b20e-fd9bbbe20a34.mp4
both: https://dji.com/

What it does

A dark camera-product hero stages a compact device against dramatic lighting. Pale product tiles present drones, cameras and accessories, followed by full-width filming scenes, professional-use cards and service links.

Section roster

1. Cinematic camera hero. 2. Pale hardware product tiles. 3. Lifestyle filming scenes. 4. Professional-use cards. 5. Service links and footer.

Why it works

The homepage alternates dramatic campaign imagery with calm product grids. Large isolated hardware renders make each product family identifiable before lifestyle imagery supplies context.

Source and capture notes

Refero [style page](https://styles.refero.design/style/f11750fc-d7c0-4d26-b32a-3b1d2098ae34) and [recorded video](https://images.refero.design/styles/refero.design/video/62849a87-21f2-4b7a-b20e-fd9bbbe20a34.mp4); [live site](https://dji.com/) checked on 2026-10-05. The recording is a point-in-time reference; current site content may differ. Descriptions distinguish the recording from the current page where they differ. Layout and motion notes come from sampled recording frames and automated live captures; interactive controls were not comprehensively tested. The live region-specific homepage currently emphasizes a drone rather than the recorded compact camera. Mobile requires a mobile browser profile for the site's appropriate layout; ordering was not tested. The fresh 390px preview uses a mobile device profile because a narrow desktop browser retained a cropped desktop layout.