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Flatfile: pale AI data-migration landing with workflow diagrams

Tier
inspiration
Roles
hero, explainer, capability, proof, feature, closing, footer
Feel
light, minimal, saas
Motion
pan
Source
public-site
Site
https://flatfile.com/
Licence
Captured from a Refero-hosted recording and the live site; description only, no redistribution of the source.
Captured
2026-10-05
Captures
frames: https://images.refero.design/styles/refero.design/video/8b5c96dd-5c4e-4037-85db-4d6b905e2182.mp4
both: https://flatfile.com/

What it does

The recorded data-migration page opens with a pale green glow and compact interface fragments, then moves into a white product story with a broad subdued gradient panel. Customer logos, import, edit and mapping diagrams, comparison modules and small proof cards explain a complex workflow without using a dense dashboard as the whole page.

Section roster

1. Pale product hero and interface fragments. 2. AI-powered migration proposition. 3. Broad atmospheric panel. 4. Customer logo proof. 5. Get trusted data workflow. 6. Edit and mapping diagrams. 7. Automatic enhancement and comparison modules. 8. Customer proof and closing invitation. 9. Footer.

Why it works

Small interface diagrams make the workflow tangible while the white canvas limits visual noise. Each stage has its own explanation, allowing the reader to understand the migration process before reaching the proof and final action.

Source and capture notes

Refero [style page](https://styles.refero.design/style/1ded7f89-3df0-4e7c-9cac-28218d038575) and [recorded video](https://images.refero.design/styles/refero.design/video/8b5c96dd-5c4e-4037-85db-4d6b905e2182.mp4); [live site](https://flatfile.com/) checked on 2026-10-05. The recording is a point-in-time reference; current site content may differ. Descriptions distinguish the recording from the current page where they differ. Layout and motion notes come from sampled recording frames and automated live captures; interactive controls were not comprehensively tested. The current site announces Flatfile’s rename to Obvious before the migration landing. That notice is captured as current context; the recorded reference remains the Flatfile product story.