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IKEA Global: editorial story mosaic and shopping gateway

Tier
inspiration
Roles
hero, shop, proof, feature, footer
Feel
light, playful, editorial, warm
Motion
pan, reveal
Source
public-site
Site
https://www.ikea.com/
Licence
Captured from a Refero-hosted recording and the live site; description only, no redistribution of the source.
Captured
2026-10-04
Captures
frames: https://images.refero.design/styles/refero.design/video/2d390173-a69a-4c71-b44e-f2039c5a7f16.mp4
both: https://www.ikea.com/

What it does

A large lifestyle photograph and yellow shopping gateway lead a varied grid of furniture stories, exhibition content, archive graphics, flowers, and home photography.

Section roster

1. Lifestyle campaign and store gateway. 2. Editorial story grid. 3. Green exhibition strip. 4. Archive and design tiles. 5. Home photography. 6. More stories.

Why it works

The unmistakable yellow gateway separates shopping from editorial discovery, while varying tile proportions prevent a large story archive from becoming monotonous.

Source and capture notes

Refero [style page](https://styles.refero.design/style/e7b37c82-239c-48d5-b293-79a2bfa235cc) and [recorded video](https://images.refero.design/styles/refero.design/video/2d390173-a69a-4c71-b44e-f2039c5a7f16.mp4); [live site](https://www.ikea.com/) checked on 2026-10-04. The recording is a point-in-time reference; current site content may differ. Descriptions distinguish the recording from the current page where they differ. Layout and motion notes come from sampled recording frames and automated live captures; interactive controls were not comprehensively tested. This is the global editorial homepage linking to regional stores; cart and checkout flows were not captured.