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Loom: white video-messaging landing with blue actions and pastel feature previews

Tier
inspiration
Roles
hero, proof, feature, capability, explainer
Feel
light, minimal, saas, cold
Motion
pan, reveal, kinetic
Source
public-site
Site
https://loom.com
Licence
Captured from a Refero-hosted recording and the live site; description only, no redistribution of the source.
Captured
2026-10-08
Captures
frames: https://images.refero.design/styles/refero.design/video/6a2e233e-fca6-4e2a-9289-ed71ee096b2e.mp4
both: https://loom.com

What it does

A centered statement and blue actions introduce a large rounded video preview. Customer logos lead to a saturated blue bug-report panel and alternating yellow, lavender and mint recording-feature previews. A black security chapter begins at the end of the excerpt.

Section roster

1. Centered video introduction. 2. Customer logo proof. 3. Blue AI bug-report panel. 4. Yellow recording example. 5. Lavender sharing and integrations. 6. Mint editing example. 7. Opening of dark security chapter.

Why it works

The prominent video preview demonstrates the format before the page explains individual uses. Consistent blue actions hold the pastel chapters together without competing with faces and interface details.

Source and capture notes

Refero [style page](https://styles.refero.design/style/bc2c6ecc-7a0d-4693-86e5-9fa93b165601) and [recorded video](https://images.refero.design/styles/refero.design/video/6a2e233e-fca6-4e2a-9289-ed71ee096b2e.mp4); [live site](https://loom.com) checked on 2026-10-08. The recording is a point-in-time reference; current site content may differ. Descriptions distinguish the recording from the current page where they differ. Layout and motion notes come from sampled recording frames and automated live captures; interactive controls were not comprehensively tested. The live page retains the white introduction but adds an announcement and a new Mac-app chapter. The source ends at the security chapter rather than establishing a full footer.