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New Genre: editorial studio landing with a blue-brown gradient opening and pastel project chapters

Tier
inspiration
Roles
hero, explainer, proof, feature
Feel
light, dark, premium, editorial, depth, warm
Motion
pan, reveal, kinetic
Source
public-site
Site
https://newgenre.studio
Licence
Captured from a Refero-hosted recording and the live site; description only, no redistribution of the source.
Captured
2026-10-06
Captures
frames: https://images.refero.design/styles/refero.design/video/45afc11d-8781-4835-8a25-bc2ee4cde29e.mp4
both: https://newgenre.studio

What it does

A large serif studio statement appears over a blue-to-brown gradient. A pale explanatory passage and partner marks lead into alternating pastel project chapters with large brand imagery. Portraits, studio news and editorial cards continue the work narrative.

Section roster

1. Gradient studio introduction. 2. Pale explanatory passage. 3. Partner marks. 4. Alternating pastel project chapters. 5. Large brand imagery. 6. Portraits and studio news. 7. Editorial cards.

Why it works

The gradient opening gives the restrained serif statement a distinct atmosphere. Changing pastel backgrounds distinguish projects while small discipline labels maintain a clear editorial structure.

Source and capture notes

Refero [style page](https://styles.refero.design/style/2318d650-b229-4be0-9adc-9f17cecfd253) and [recorded video](https://images.refero.design/styles/refero.design/video/45afc11d-8781-4835-8a25-bc2ee4cde29e.mp4); [live site](https://newgenre.studio) checked on 2026-10-07. The recording is a point-in-time reference; current site content may differ. Descriptions distinguish the recording from the current page where they differ. Layout and motion notes come from sampled recording frames and automated live captures; interactive controls were not comprehensively tested. The current work roster differs from the recording. A small cookie notice appears in parts of the source; the recording ends within the news and editorial material.