A broad lifestyle photograph supports a large white banking message and a small purple account-opening form. The recorded page then introduces products on white sections with pill selectors for different audiences, switching between everyday, premium and business imagery and copy.
1. Lifestyle campaign hero. 2. Account-opening invitation. 3. Audience pill selectors. 4. Everyday product explanation. 5. Premium product region. 6. Business product region. 7. Footer.
Purple ties the account invitation to the audience controls, while full-width photography gives each banking segment a recognizable human setting. The small form leaves most of the hero available for the campaign.
Refero [style page](https://styles.refero.design/style/f1a2100a-7cda-4787-b8af-5c5edcfcdff0) and [recorded video](https://images.refero.design/styles/refero.design/video/6bdc19cd-1e16-4a17-a5a1-3159c7cf262c.mp4); [live site](https://nubank.com.br/) checked on 2026-10-05. The recording is a point-in-time reference; current site content may differ. Descriptions distinguish the recording from the current page where they differ. Layout and motion notes come from sampled recording frames and automated live captures; interactive controls were not comprehensively tested. The current /home2 campaign differs from the recorded hero. Financial statements are captured marketing copy; no personal information was entered.