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Rains: immersive outerwear storefront with oversized collection labels

Tier
inspiration
Roles
hero, shop, feature, footer
Feel
light, premium, editorial, minimal
Motion
pan, reveal
Source
public-site
Site
https://www.rains.com/
Licence
Captured from a Refero-hosted recording and the live site; description only, no redistribution of the source.
Captured
2026-10-04
Captures
frames: https://images.refero.design/styles/refero.design/video/2ba53339-5dd0-4db7-aeb6-ba3b8b800c63.mp4
both: https://www.rains.com/

What it does

An outerwear brand gives seasonal campaigns nearly the full viewport. The recorded version progresses from a poolside campaign into paired fashion portraits, oversized swim and active labels, backpack photography, and red rainwear imagery. The current live campaign differs from this recorded season.

Section roster

1. Immersive seasonal campaign and compact store navigation. 2. Paired collection photography. 3. Oversized collection labels. 4. Backpack campaign imagery. 5. Rainwear and accessory merchandising panels.

Why it works

Large collection imagery sets a clear editorial tone while small retail controls remain available. Text is scaled to match the photographs, allowing category changes to read as major visual chapters.

Source and capture notes

Refero [style page](https://styles.refero.design/style/38c8a8c9-4d2e-462a-bff0-80c9d9619ef2) and [recorded video](https://images.refero.design/styles/refero.design/video/2ba53339-5dd0-4db7-aeb6-ba3b8b800c63.mp4); [live site](https://www.rains.com/) checked on 2026-10-04. The recording is a point-in-time reference; current site content may differ. Descriptions distinguish the recording from the current page where they differ. Layout and motion notes come from sampled recording frames and automated live captures; interactive controls were not comprehensively tested.