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Runway: cinematic AI introduction and white editorial research narrative

Tier
inspiration
Roles
hero, proof, explainer, capability, feature, closing, footer
Feel
light, premium, editorial, depth
Motion
pan, reveal
Source
public-site
Site
https://runwayml.com/
Licence
Captured from a Refero-hosted recording and the live site; description only, no redistribution of the source.
Captured
2026-10-05
Captures
frames: https://images.refero.design/styles/refero.design/video/790cb678-e5d0-442d-a9ad-6378fb755ff3.mp4
both: https://runwayml.com/

What it does

A wide rounded film hero introduces the AI platform with white text over changing natural and synthetic scenes. The recorded page continues through news cards, a green photographic statement, research and product film rows, and industry examples on a white canvas. The current page opens with a real-world-intelligence message.

Section roster

1. Cinematic platform introduction. 2. Customer logos. 3. News and research cards. 4. Green photographic statement. 5. Product film rows. 6. Industry examples. 7. Closing navigation.

Why it works

The cinematic opening makes an abstract research proposition tangible; the restrained white editorial sections give news, product examples and research room to be compared.

Source and capture notes

Refero [style page](https://styles.refero.design/style/8f623d19-51f6-4da2-bc45-05573cc98283) and [recorded video](https://images.refero.design/styles/refero.design/video/790cb678-e5d0-442d-a9ad-6378fb755ff3.mp4); [live site](https://runwayml.com/) checked on 2026-10-05. The recording is a point-in-time reference; current site content may differ. Descriptions distinguish the recording from the current page where they differ. Layout and motion notes come from sampled recording frames and automated live captures; interactive controls were not comprehensively tested. The supplied runwayml.com URL now redirects to runway.com. Source headlines and the current platform narrative differ.