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Sweetgreen: food-photography landing with bowl catalog and kitchen stories

Tier
inspiration
Roles
hero, shop, product, feature, explainer
Feel
light, warm, editorial
Motion
pan, reveal
Source
public-site
Site
https://www.sweetgreen.com/
Licence
Captured from a Refero-hosted recording and the live site; description only, no redistribution of the source.
Captured
2026-10-05
Captures
frames: https://images.refero.design/styles/refero.design/video/09530661-b0f4-48ba-a1f4-769c82cad061.mp4
both: https://www.sweetgreen.com/

What it does

Large overhead food photography introduces a pale-green restaurant page. A simple bowl catalog presents circular dish photos with small descriptions, followed by split editorial sections about ingredients and the kitchen.

Section roster

1. Food campaign hero. 2. Menu category rail. 3. Bowl catalog. 4. Ingredient story. 5. Kitchen editorial story.

Why it works

The food remains the strongest visual element at every scale. Repeating circular bowl images creates an easy catalog rhythm, while larger kitchen photographs restore editorial variety below it.

Source and capture notes

Refero [style page](https://styles.refero.design/style/d91841cf-c717-43ef-97a2-400778fa6e1a) and [recorded video](https://images.refero.design/styles/refero.design/video/09530661-b0f4-48ba-a1f4-769c82cad061.mp4); [live site](https://www.sweetgreen.com/) checked on 2026-10-05. The recording is a point-in-time reference; current site content may differ. Descriptions distinguish the recording from the current page where they differ. Layout and motion notes come from sampled recording frames and automated live captures; interactive controls were not comprehensively tested. The live opening currently shows a campaign portrait rather than the recorded overhead bowl composition. Ordering and checkout were not tested.